Build your business to fit your community…
and your life
About Ashley
I am an entrepreneur and product leader dedicated to transforming business ideas into sustainable, impactful realities. With over a decade of hands-on experience in high-growth product strategy and UX design spanning startups, fortune 500 companies and nonprofit organizations — I now focus on directly empowering founders and teams build businesses that fit their lives and their communities — all while implementing and applying these same principles to my own small business, Waterstruck Wellness.
My work is anchored in the belief that the principles of excellent product development are the foundation for successful small business: deep user empathy, iterative design, and strategic decision-making.
Small Business Coaching
I partner with entrepreneurs to move beyond concept and build ventures that are both fulfilling and financially sound. My coaching is rooted in the practical, real-world experience of not only helping dozens of others succeed but also launching and operating my own community-based business.
How I Help:
Sustainable Business Model Design: Moving from idea to a durable, repeatable, and scalable model.
Customer-Centric Strategy: Coaching on customer identification, segmentation, and journey mapping to ensure the business meets a genuine community need.
Product & Experience Iteration: Applying rapid development principles to your services or physical space (like I do at Waterstruck Wellness) for continuous improvement.
Founder Fulfillment: Helping small businesses build enterprises that meet the needs of their customers, their communities, and themselves.
Wellness Based Business Models: Helping wellness businesses create and scale to better serve their communities.
Fractional Product Leadership
I step in as a product leader for tech organizations bringing high-impact strategic vision without the overhead of a full-time hire. I provide the clarity and direction needed to get high-value products to market efficiently.
How I Help:
Strategic Vision and Roadmapping: Defining the 'why' and 'how' of your product roadmap to ensure alignment with business goals.
User Experience (UX) & Growth: Leading teams through thoughtful iteration, A/B testing, and cross-functional alignment to drive engagement and conversions.
Building for Scale: Establishing processes, coaching teams and creating technical team structure to move products from a Minimum Viable Product (MVP) to a scalable, market-ready solution.